Peet’s Coffee has introduced Uzuri African Blend. Uzuri, meaning “excellent and beautiful” in Swahili, was named by the Kenyan, Tanzanian and Rwandan farmers who grow the beans.

Peet’s collaborated with the nonprofit TechnoServe to bring the distinct flavors of East Africa, the birthplace of coffee, to American coffee enthusiasts while creating a sustainable business model for thousands of farmers and their communities. Through farmer training and improved processing, the farmers are now producing coffee that meets Peet’s strict quality standards, earning them an estimated 30 percent more for their crop.

The smooth, aromatic blend is available in grocery stores nationwide from February 15 to March 31. Starting March 3 in Peet’s coffeehouses and at Peets.com, Uzuri African Blend will become a permanent addition to Peet’s collection of signature blends, the first new permanent blend in eight years.

Would you like to try this awesome flavor?

1. Leave a comment telling me your favorite coffee flavor. What do you usually order when you go to a cafe?

2. Link back to this post!

3. Add me to your blogroll~

This giveaway ends on April 14th, 2010.

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